LOUD: The History of Reggaeton

Episode 7: Bigger, Badder, Louder

After “Gasolina,” music labels bet big on the genre and scramble to sign artists like Don Omar and Wisin y Yandel. But when a culture from the streets and corporate America collide, it isn’t always pretty. Meanwhile, artists battle for reggaeton crown and Hector el Father unleashes a reign of terror on the scene.